Copyright & Intellectual Property Policy

Last updated: November 2025

This Copyright & Intellectual Property Policy explains the rights that Hei Art Gallery – WALLPRINT (“Hei Art Gallery”, “we”, “us”, or “our”) holds in its artworks, images, products, and creative materials. By accessing our website, purchasing our products, or using any part of our digital content, you agree to the terms outlined below.

1. Ownership of Artwork and Creative Content

All artworks, prints, images, designs, compositions, descriptions, copywriting, product photography, videos, branding elements, and any other creative materials available on our website or produced by Hei Art Gallery are protected under UK, EU, and international copyright laws.

Unless otherwise stated:

All intellectual property rights belong exclusively to Hei Art Gallery and/or the respective artist.

No rights are transferred to you beyond the physical ownership of the purchased item.

2. No Transfer of Copyright Upon Purchase

Purchasing a physical print or any other product from Hei Art Gallery does not grant you:

  • copyright ownership,
  • commercial reproduction rights,
  • commercial distribution rights,
  • licensing rights,
  • digital usage rights,
  • rights to create derivative works,
  • rights to use our images in advertising or business activities.

You receive only the physical print, for personal display and enjoyment.

All other rights remain with Hei Art Gallery.

3. Prohibited Uses

Without our prior written consent, you may not:

  • reproduce, duplicate, scan, download, print, photograph, or copy any artwork or image;
  • create digital versions, altered edits, or derivative artworks;
  • produce merchandise or products incorporating our designs or images;
  • upload our images to online marketplaces, print-on-demand platforms, or galleries;
  • use the artwork in branding, logos, marketing materials, or business activities;
  • mint NFTs or AI-generated transformations based on our works;
  • store, republish, or distribute our artworks or product photography.

Any such activity is strictly prohibited and constitutes a copyright violation.

4. Use of Product Images, Mock-Ups and Website Content

All product photography, styled mock-ups, gallery scenes, staging images, layout designs, and descriptive text on our website are the exclusive intellectual property of Hei Art Gallery.

You may not:

  • copy or reuse these materials,
  • upload them to another website or marketplace,
  • use them to advertise products,
  • use them to suggest affiliation or endorsement,
  • incorporate them in design portfolios or mood boards for commercial use.

These assets may not be used outside Hei Art Gallery under any circumstances without written permission.

5. Trademark and Brand Protection

“HEI Art Gallery – WALLPRINT”, its brand names, logos, marks, visual identity, signature motifs, and other branding elements are protected under trademark and passing-off laws.

You may not:

  • use or imitate our trademarks,
  • present yourself as affiliated or authorised,
  • resell our products under our brand name,
  • include our branding in your shop, gallery, or marketplace listings,
  • suggest partnership or endorsement.

Any unauthorised use of our branding or signature is prohibited.

6. Limited Personal Display Rights

When you purchase a print from us, you receive the right to:

  • display the physical artwork in your home, office, studio or personal space,
  • gift the physical artwork to another person.

This right is strictly limited to non-commercial, personal use.

7. Second-Hand Resale of Physical Prints

In accordance with applicable law, you may resell the single physical print you personally purchased, provided that:

  • the resale is occasional and not part of a business;
  • you do not use our product photos, images, or descriptions;
  • you do not claim to offer multiple sizes or copies;
  • you do not misrepresent the item as new or as stock;
  • you do not imply affiliation with Hei Art Gallery.

Any repeated, structured, or business-like resale activity is prohibited without a written agreement.

8. Reporting Copyright Infringement

If you believe your own copyrighted material has been used on our site without permission, or if you wish to report unauthorised use of Hei Art Gallery’s artworks elsewhere, please contact us at:

info@heiartgallery.com

Provide any relevant URLs, screenshots, and descriptions.
We take intellectual property protection extremely seriously.

9. Enforcement

Hei Art Gallery actively monitors and enforces its intellectual property rights.

Unauthorised use of our artworks or brand may result in:

  • immediate DMCA/UK copyright notices,
  • takedowns on marketplaces and hosting platforms,
  • cancellation of orders,
  • denial of future access to our Services,
  • legal action seeking damages, profits, and associated costs.

10. Updates to This Policy

We may update this Copyright & Intellectual Property Policy from time to time to reflect changes in law, practice, or our operations.
The most current version will always be posted on our website.